ISLAMABAD: The film industry observes the 40th death anniversary of Waheed Murad, known as the 'Chocolatey Hero' of Lollywood, a legendary figure acclaimed for his performances in numerous blockbuster movies. Waheed Murad, born on October 2, 1938, in Sialkot, migrated to Karachi for his studies.
Beginning his career as a producer with his father's company, Nisar Murad, he debuted with 'Insaan Badalta Hai' in 1961. The iconic film 'Armaan,' produced and acted by Murad in 1966, shattered box office records, running for 75 weeks. Its songs, sung by Ahmed Rushdi, including 'Koko Korina' and 'Akele Na Jana,' became hits.
Murad received Nigar awards for best producer and actor for 'Armaan' and starred in 'Jaag Utha Insaan' alongside Zeba the same year. His roles in films like 'Devar Bhabi' and 'Insaaniyat' showcased social themes.
Renowned for his immersive acting style, Murad's influence extended beyond borders, with his techniques taught in film institutions. He was hailed as a cultural icon due to his romantic persona, earning titles like the 'Chocolaty Hero' and 'Lady Killer.'
In his illustrious 25-year career, Murad appeared in approximately 125 films, spanning Urdu, Punjabi, and Pashto productions. He produced 11 films and directed 'Ishaara.'
Despite his early passing on November 23, 1983, at 45, Murad's legacy endures, having won over 32 prestigious awards, including the Sitara-e-Imtiaz. His impact remains indelible, solidifying his place in Pakistani cinema.
